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Gicarnova
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Marketing

Digital advertising

Ads with a clear objective and the data to guide every decision

We design, launch and optimise campaigns on Meta, Google, TikTok and LinkedIn, with tracking properly set up from day one. AI speeds up ad creation and analysis; decisions about your budget are made by a person.

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The challenge

Advertising without data is a gamble

Launching a campaign is easy; knowing whether it works is not. Without proper tracking, many businesses cannot tell which ads bring in customers and which merely consume budget, so they switch off campaigns that could have worked or keep others that add nothing.

  • It is unclear what each campaign achieves or what each lead costs.

  • The pixel or conversion tracking is not set up correctly.

  • The same ads run for months until they stop working.

  • Decisions are based on instinct rather than data.

The solution

Measurable campaigns, fresh creative and human judgement

We start with measurement: we set up conversion tracking so you know what happens after every click. Then we define the campaign structure, audiences and messages. AI allows us to produce and test many ad variants and spot patterns in the data quickly; our team interprets that data and decides where to invest, what to pause and what to scale.

What is included

  • Strategy and media plan

    Objectives, platforms, audiences and budget allocation based on what you want to achieve.

  • Tracking set-up

    Meta Pixel, Conversions API, Google tags, GA4 and clearly defined conversion events.

  • Ad creative and copy

    Images, videos and copy for every campaign, with variants to test which message performs best.

  • Campaign management

    Launch, monitoring and optimisation on Meta Ads, Google Ads, TikTok Ads and LinkedIn Ads.

  • A/B testing

    Structured comparisons of audiences, messages and formats, so that every cycle improves on the last.

  • Dashboard and reports

    A dashboard with the key metrics and a regular report explained in plain language.

Method

How we work

  1. Audit

    We review your accounts, your website and your current tracking, or set everything up from scratch.

  2. Planning

    We define objectives, audiences, messages and budget allocation.

  3. Launch

    We prepare the creative, configure the campaigns and put them live.

  4. Optimisation

    We analyse the data, test variants and keep adjusting.

Applications

Examples by sector

Ideas of what this service can do for different businesses. These are examples, not completed projects.

  • Example

    Clinics and healthcare

    A dental clinic, for instance, could attract appointment requests with local campaigns on Google and Meta, and measure how many come from each ad.

  • Example

    E-commerce

    An online shop could combine Google Search and Shopping campaigns with Instagram remarketing ads aimed at people who have already viewed a product.

  • Example

    B2B companies

    A software or industrial services company could reach specific professional profiles on LinkedIn and supply its sales team with qualified leads.

Technology

Tools we work with

We choose each tool to suit your case and the systems your team already uses.

  • Meta Ads Manager
  • Google Ads
  • TikTok Ads Manager
  • LinkedIn Campaign Manager
  • Google Tag Manager
  • GA4
  • Looker Studio
Questions and answers

Questions about this service

Is the advertising spend included?

Advertising spend is normally paid directly to each platform from your own account, separately from our fees. We will suggest a starting budget based on your objectives.

Do I own the advertising accounts?

Yes. Campaigns are run from accounts in your name, so you always keep the access, the history and the data.

When will I see results?

It depends on the sector, the platform and the budget. The first phase is about gathering data and learning what works; from then on, decisions are based on real figures. We do not promise specific results, but we do offer complete transparency about every campaign.

Which platforms do you work with?

Meta (Facebook and Instagram), Google (Search, Display, YouTube and Shopping), TikTok and LinkedIn. We choose the ones that best suit your audience.

Next step

Shall we discuss your project?

Tell us what you need. We will reply in writing with a tailored, no-obligation proposal.

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